What the increase in online shopping means to your product’s packaging

As more and more consumers embrace online shopping, packaging continues to play a pivotal role in brands’ and consumers’ e-commerce experiences.

While the key advantage of online shopping is convenience, when designing packaging to be viewed online, the experience must reflect consumer expectations from shopping with that brand in-store. The quality and design of online product packaging holds as much importance as packaging displayed in a retail environment, whilst discrete, lightweight packaging solutions to reduce shipment costs also increase customer satisfaction.

If you are considering a move into the e-commerce space FPS is able to cater to your every need, no matter how specific or varied. To determine exactly how we can help, get in touch with our sales team today.