This article is part of a series focusing on a range of industries – see our introduction article here. If you would like to see a specific industry that we haven’t mentioned we’d be covering, please let us know on sales@fpspack.com.au and we’ll gladly do a piece on it. The right packaging not only attracts...Read More

Few things are more important than a first impression. According to a study conducted by Business Insider, customers usually only take about seven seconds on average to develop a first impression about a particular product or brand. When that first impression comes in the form of a well-designed piece of direct mail collateral, that’s one...Read More