There is a rising trend of customers in every industry leaning towards locally-sourced and Australian-made products. This is leading many manufacturers to innovate and develop new products that are wholly Australian-made. With product innovation comes new packaging as well. Packaging is itself a product; it introduces your product, protects it, displays it, preserves it, and...Read More

A recent Nielsen study has reinforced what successful Australian product manufacturers already know – the importance of good packaging design in driving consumer decision-making and product purchasing behaviour. With a high number of purchase decisions being made at the point of purchase, it is becoming increasingly important that a product’s packaging is able to cut...Read More